A website is the foundation. Ongoing work keeps it useful and visible.
Every month we work on your visibility, your content and your conversion, so more of the right people in Wirral find you, trust you, and book.
6-month minimum. Month-to-month after that. No long lock-ins.
The short answer
What is an SSB growth retainer?
It is ongoing website and local search work for businesses that want steady improvement after launch. Priorities can include local SEO, Google Business Profile updates, new service content, enquiry improvements, maintenance and reporting.
- Starting price
- Around £400 per month
- Initial term
- 6 months, then month to month
- Reporting
- Activity, visibility and enquiries
- Ownership
- Your website and accounts remain yours
Why ongoing
A launch is the start, not the finish.
Google rewards consistency
Useful updates, sound technical work and stronger authority can improve search visibility over time.
Competitors don't stand still
The other salon, gym or trades firm down the road is also fighting for the same searches.
Conversion is a habit, not a one-off
We watch what visitors actually do, then keep tuning the page until more of them enquire.
What's inside
The work that actually moves the needle.
Local SEO
Keyword work, on-page improvements, internal linking and 'near me' targeting for Wirral towns.
Google Business Profile
Posts, photos, services, Q&A and review guidance to strengthen your local presence.
Content & service pages
New pages and blog posts written around what your customers actually search for.
Conversion improvements
Continuous tweaks to headlines, CTAs, forms and trust signals to lift enquiry rates.
Reviews & reputation
Simple systems to get more reviews and surface them where buyers decide.
Maintenance & uptime
Updates, backups, broken-link fixes and speed checks, so nothing quietly breaks.
Tracking & analytics
Clear conversion tracking on calls, forms and WhatsApp, so we know what's working.
Direct access
WhatsApp/email straight to me. No account-manager middleman.
Retainer tiers
Pick the level that matches your ambition.
All retainers run on a 6-month minimum, then continue month-to-month. We sell the outcome, pricing depends on goals, competition and how fast you want to move.
Foundation
Keep the lights on and the site healthy.
Best for
Quieter businesses or those just starting with SEO.
- Monthly site maintenance & uptime
- Google Business Profile upkeep
- 1 content update / page improvement per month
- Quarterly strategy check-in
- Email support
Growth
Climb local rankings and convert more visitors.
Best for
Most established Wirral businesses, recommended.
- Everything in Foundation
- Ongoing local SEO (keywords, on-page, links)
- 2 new pages or blog posts per month
- GBP posts & review system
- Monthly conversion tweaks
- Monthly reporting call
Lead Engine
Treat your website like a sales channel.
Best for
Owners who want growth to be the priority, not a side-project.
- Everything in Growth
- Aggressive content & SEO roadmap
- Landing pages for top services / towns
- A/B-style conversion experiments
- Optional paid (Google Ads) management
- Bi-weekly working calls
A typical 6 months
Here's how a retainer actually unfolds.
- Month 1
Audit & quick wins
Full SEO + conversion audit. Fix the obvious leaks. Lock in tracking so we measure properly from day one.
- Months 2–3
Build momentum
New service pages, GBP optimisation and the first round of conversion tweaks. Reviews system live.
- Months 4–6
Compound growth
Ongoing content, authority building and experiments. By month 6 we review the evidence and agree the next priorities.
Reporting
You'll always know what you're paying for.
Every month you get a short, plain-English report and a call (on Growth and above). No 40-page PDFs nobody reads.
- Calls, form fills and WhatsApp enquiries, counted properly
- Local keyword rankings for your services + towns
- Google Business Profile views, calls and direction requests
- What we did this month, and what we'll do next
Retainer FAQ
The bits people always ask.
Ready to make your website earn its keep?
A free 30-minute consultation is enough to explore whether a retainer makes sense for your business. If it does not, I'll say so.